What You Get

All-inclusive, one-time purchase includes:

  • Constantly updated curriculum based on the latest changes by Google

  • Access to a members-only community of other GA4 users

  • Shape the future of the course with your feedback and requests

Learn from the News Industry's Go-To GA4 Expert

Why Work With Me?

  • Trusted to customize GA4 dashboards for more than 100 newsrooms and marketing teams

  • Head of Content for Inc 5000 company

  • Grew major newsroom's social following from <100,000 to 2 million+

Student Success Story

“I just wanted to share how great the course is. I'm approaching the end of Chapter 3 and I feel like I can finally command GA4 and get it to do what's needed. My library is now well organized with handy reports for single stories and projects performance and overview of our traffic.”

Ilia Donskikh, OCCRP

Course curriculum

    1. Meet Brad

      FREE PREVIEW

    2. Get the Most Out of the Course

    3. Join the Discord Community! (Members Only)

    1. Intro: Signing In to Google Analytics

      FREE PREVIEW

    2. Creating a GA4 Property from Universal Analytics: Getting Started

    3. Adding Data Streams / Rollups

    4. Connect Google Search Console to GA4

    5. Filter Out Internal Traffic

    1. Data Retention Settings

      FREE PREVIEW

    2. Google Signals Explained: Should You Activate It?

    3. Overview: What are 'Key Events'?

    4. Change "scroll" to "scroll_90"

    1. What Are Metrics and Dimensions?

      FREE PREVIEW

    2. Reports Intro: Getting the Most Out of Your Dashboard | Detail Reports

    3. Reports Intro: Getting the Most Out of Your Dashboard | Overview Reports

    4. Create an Awesome New Detail Report (from Scratch)

    5. Create an Awesome New Overview Report (from Scratch)

    6. Create an Awesome New Detail Report (from an Existing Report)

    7. Create a New Collection

    8. Organizing Your Collections, Topics, Reports

    9. Make the Most of Comparisons

    10. Quick Tip: Sorting Columns

      FREE PREVIEW

    11. Quick Tip: Managing Rows

    12. Activate Organic Search Keywords Report

    13. Customize Existing Reports

    14. Custom Report: Average Session Duration

    15. Custom Report: Bounce/Engagement Rate

    16. Automated Insights Search Bar

    17. Plot Rows in Reports

    18. Create AI Chatbot Referrals Report

    1. Explorations are Like Paintings

    2. Should My Explorations Be Private or Shared?

    3. Exploration Fundamentals: Variables Column

    4. Exploration Fundamentals: Settings Column

    5. Exploration Fundamentals: View Report

    6. Path Exploration Reports: Overview

    7. Custom Exploration: Average Session Duration

    8. Viewing Explorations from All Properties at Once

    1. Google Tag Manager: Introduction, Benefits

      FREE PREVIEW

    2. Variables, Triggers and Tags, Oh My!

    3. Variables: Built-In

    4. Variables: User-Defined (i.e. Custom)

    5. Add Your Measurement ID as a Constant Variable

    6. Add Your Google Tag

    7. How To Use Preview Mode in GTM

    8. Publishing New Containers

    9. Custom Event: scroll_%

About this course

  • 47 lessons
  • More added each month
  • Private Discord community
  • Request custom lessons

FAQ

  • How Long Does the Course Take?

    While there are hours of lessons available on-demand, you can take the course at your own pace. There’s no set amount of time to complete the course.

  • What’s Included in the Course?

    You get lifetime access to the full course catalog, the private Discord community and the ability to request custom lessons based on the specific challenges your team is facing.

  • How Much Does the Course Cost?

    For $593 you receive lifetime access.

    This is far less expensive what it would cost to someone to provide the same training 1:1. Additionally:

    - You can request customized lessons
    - You have access to a private Discord community where you can share tips, ask questions and request lessons
    - Your access never expires. If GA4 updates its features, the lessons will be updated

  • How Many Lessons Are There?

    There are more than 40 lessons in the course, with new ones being added all the time.

  • Can I Share My Log-In?

    No. The course platform can detect whether log-ins are being shared on different devices/in different locations.

    Any users who share log ins will have their access revoked and will not be granted refunds. Before access is revoked, the user in question will be contacted.

  • Is There a Discount for Buying Multiple Seats?

    Yes, I offer group discounts for purchasing multiple seats at the same organization.

    Email me at [email protected] with the number of seats you plan to purchase to receive a quote with discount codes.

  • Can I Get a GA4 Course Certification?

    I can provide certification for the lessons you completed to employers or clients. I have no affiliation with Google so any certification provided is not officially endorsed by Google.

  • Who is this GA4 Course For?

    This course is for journalists, newsrooms, marketers and anyone who wants to better learn to analyze their content performance using Google Analytics 4.

Clients I Have Worked With